Explaining the Green Entrepreneurial Orientation Model Based on Green Transformational Leadership with the Mediating Role of Environmental Attitude

Document Type : Original Article

Authors

1 Visiting Professor, Department of Educational Sciences, Islamic Azad University, Mahallat Branch, Arak, Iran

2 PhD in Philosophy of Education, Farhangian University, Yazd, Iran

3 Master's Student, Faculty of Agriculture, Razi University, Kermanshah, Iran

10.22098/j9032.2025.14881.1018

Abstract

This study aimed to explain the model of green entrepreneurship orientation based on green transformational leadership with the mediating role of environmental attitudes. The research method was a descriptive correlational research using the structural equation modeling method. The statistical population of the study included 1252 employees of the Kermanshah Education Headquarters, of whom 300 were selected as samples using the convenience sampling method. The Chen and Chang Green Transformational Leadership Questionnaire (2013), Thompson and Burton Environmental Attitudes (1994), and Cowin and Miller Green Entrepreneurship Orientation (2014) questionnaire were used to collect data. The data were analyzed using SMART PLS software. The results of data analysis showed that green transformational leadership has a direct effect on the tendency to green entrepreneurship, green transformational leadership has a direct effect on environmental attitudes, environmental attitudes have a direct effect on the tendency to green entrepreneurship, and the indirect effect of green transformational leadership has an indirect effect on the tendency to green entrepreneurship, and the mediating role of environmental attitudes is confirmed. Therefore, it can be said that green transformational leadership and environmental attitudes are effective factors on the tendency to green entrepreneurship. Therefore, it can be said that green transformational leadership and environmental attitudes are effective factors on the tendency to green entrepreneurship.

Keywords